Search Engine Optimization

Do you remember the popular childhood game "Where's Waldo?"  The purpose of this game was to find a character named "Waldo" among a large group of other characters. Finding Waldo was always quite a challege and took considerable effort.

Did you know that without the proper web design techniques, visitors searching for your website on the Internet may find it just as difficult as this childhood game!? Search engines are one of the primary ways that people find web sites. They enter a few key words (for instance "Charlotte Window Company"), press enter, then see the top results on the screen.  Will your site be listed at or near the top?

We have the expertise, and take the time, to ensure all the sites we create are configured to ensure your site gets listed high up on the major search engines (Google, Yahoo, Bing) that are used by millions of people. This is often referred to as SEO or Search Engine Optimization.

This is especially important when you are competing head to head with your competitors in the business world.  The higher up you are listed on the search engines, the better chance you will have to increase traffic to your website and in turn your sales.

SEO FAQs

What is SEO?

SEO stands for Search Engine Optimization. Simply put, SEO is a group of techniques for optimizing a website to be discovered by major search engines (i.e. Google, and others) and improving the chances that a particular site will be listed high up on the rankings for certain keywords related to the website content.

Why is SEO important?

Just think of a phone book not divided by city, county, and state and not alphabetized . Without SEO, this is a comparison as to how hard it might be for people to find your website when searching Google or other search engines.  Not exactly good for business is it?

I advertise my business and website address through newspaper ads, commercials, etc. Isn't that enough marketing?

The number one way people search for businesses today is through the Internet.  Even those who read newspaper ads, watch commercials, etc. most likely will not remember your website URL (i.e. www.yourcompanyname.com) when they need services you offer. SEO should be an important part of your marketing strategy.

Will Increased traffic = increased sales?

Increasing the traffic to your website increases the chance that more people will contact you and eventually turn into additional business for your company.  Does your business currently have the edge in Internet marketing over your competitors?

Are websites Harwood Web Design create optimized for Search Engines?

Yes!  Every site we design is designed with SEO in mind.  We keep content and menu navigation at the core of all our designs, which happen to be some of the most important aspects of a website, that impact how well a website is indexed by search engines today.